IG Superior Execution: Source

A promotional / educational tool, describing how IG source their data and the speed they are able to do this, highlighting the benefits of IG products and services. Tailoring a brief and learning about financial models with key members of IG management. Working on storyboards and with copywriters to shape the project and script from the original brief. Bringing in voice over talent and audio talent to help raise the standard of video content inline with a new rebrand direction. Direct and support motion design freelancer Jesper to complete the project and version the video for international distribution.

Concept, design and direction: Michael Frogley
Motion design: Jesper Lindborg
Audio design: Box Of Toys Audio
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